Discover beauty for every eye, lip, and face! Join our Beauty Squad to unlock festive rewards and surprise drops throughout the season.

Welcome to the e.l.f. beauty-verse! From trending lip oils to high-performing skincare, our app offers the best in beauty. Shop, share, and explore your favorite e.l.f. products and discover new must-haves with features like Virtual Try-on, Shade Matching, and Shoppable Stories.

Join Our e.l.f. Beauty Squad Rewards Program!

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points on *all* purchases by uploading receipts to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to new drops and sales.
• Receive a free gift and double points during your birthday month.
• Access exclusive member-only content, like our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up for even more perks, including free shipping (Icon members).

Get More for Less.

Enjoy instant access to weekly ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories.

Stay updated on the latest launches and discover new holy grail products.

Find Your Perfect Shade with Virtual Try-On.

Virtually try on products and find your perfect shade match.

Swipe to Like.

Swipe right on makeup you love! Discover and build your wishlist with our “Swipe to Like” feature.

Get In-Store Help.

Use the barcode scanner to virtually try on shades, view tutorials, and learn about ingredients.

Stay Informed.

Opt in for push notifications to be the first to know about exclusive offers, new arrivals, and sales.

Track Your Orders.

Review your order history and track deliveries. Use the store locator to find the nearest e.l.f. store.

Share the e.l.f. Love.

Share your favorite makeup and skincare products directly from the product or virtual try-on page.

e.l.f. UP! Stay updated on Roblox’s dynamic tycoon adventure—unleash your creativity and make a difference!

e.l.f. makes beauty accessible to everyone. Download the app and join us!