Top brand haircare and fragrances await you at Ulta Beauty!

Download the Ulta Beauty app today and enjoy the ultimate beauty experience at your fingertips. Track your Ulta Beauty Rewards™ points, activate exclusive app offers, and redeem points anytime, anywhere. Explore the enhanced GLAMlab® for virtual try-ons, use the Foundation Shade Matcher for a perfect fit, and get a personalized skincare recommendation with our Skin Analysis tool.

Shop effortlessly by category, filtering by brand, price, rating, bestsellers, and new arrivals. Discover exclusive brands and support underrepresented voices in the beauty industry.

Explore Conscious Beauty at Ulta Beauty®—products that align with your values. Shop brands committed to Clean Ingredients, Vegan options, Cruelty-Free practices, Sustainable Packaging, and giving back to the community.

Book your next beauty service at The Salon™ at Ulta Beauty. Choose from hair services, waxing and brow treatments, makeup and lash applications, skincare services, and ear piercing.

Opt in for push notifications to receive exclusive app offers and updates on local Ulta Beauty events.