You've likely seen ads for Gossip Harbour, a surprisingly successful merge-and-story puzzle game. Despite its over $10 million in revenue on Google Play alone (for developer Microfun), the game is now branching out to alternative app stores. But what are these alternative app stores, and why the move?

If you're a frequent YouTube viewer, you've probably encountered Gossip Harbour's ads. The game's success is undeniable, but its expansion strategy is intriguing. Microfun has partnered with Flexion to distribute the game on app stores outside of Google Play and the iOS App Store.

Alternative app stores are, simply put, any app store besides Google Play or the Apple App Store. Even stores like the Samsung Store are dwarfed by the market dominance of Google and Apple.

The Profit Motive and the Future of Mobile Gaming

The shift to alternative app stores is driven by increased profitability. However, it's also a strategic move based on the growing importance of these alternative markets. Recent legal challenges against Google and Apple are forcing a reconsideration of the dominance of their app stores, creating opportunities for alternative platforms.

Companies like Huawei, with its AppGallery, are actively promoting these alternative stores through sales and promotions. Established titles like Candy Crush Saga have already made the switch, indicating a trend.

Microfun and Flexion are betting on the future growth of alternative app stores. Whether this gamble pays off remains to be seen.

For those seeking high-quality puzzle games, we recommend checking out our list of the top 25 best puzzle games for iOS and Android.