AMD unveiled its next-generation graphics cards, the RX 9070 and RX 9070 XT, at CES 2025. Intriguingly, these RDNA 4 GPUs were absent from AMD's keynote, although vendors showcased them on the show floor with specifications redacted.

David McAfee, VP & GM of Radeon Graphics and Ryzen CPUs, subsequently announced a March 2025 release date on Twitter/X. "Radeon 9000 series hardware and software are looking great and we are planning to have a wide assortment of cards available globally," McAfee stated. "Can’t wait for gamers to get their hands on the cards when they go on sale in March!”

The March 2025 launch date is confirmed for the AMD RX 9070 and 9070 XT, yet AMD remains tight-lipped on specifics like pricing and detailed specifications. Industry speculation points to the GPUs competing directly with Nvidia's RTX 5070 and RTX 5070 Ti, slated for a February release, in terms of price and performance.

However, reports suggest that RX 9070 and RX 9070 XT stock has already reached retailers and reviewers. eTeknix, for example, confirmed receiving review samples.

This situation has fueled speculation about AMD's motives. The delayed official launch might be a strategic response to Nvidia's RTX 5070 and 5070 Ti, allowing for a direct comparison. Pricing pressure from Nvidia is also cited as a possible reason for the delay.

The launch messaging surrounding the AMD RX 9070 series has been inconsistent and confusing, reflecting the scarcity of details. A June 2024 report highlighted Nvidia's commanding 88% share of the discrete GPU market, leaving AMD with a mere 12%.

Facing a lack of significant competition in the mid-range and high-end consumer graphics card market, AMD needs a strategic launch to make inroads into Nvidia's dominant market position.