New York's renowned fashion house, Coach, is teaming up with the popular Roblox experiences, Fashion Famous 2 and Fashion Klossette, for an exciting collaboration as part of their "Find Your Courage" campaign. Launching July 19th, this partnership will introduce exclusive in-game items and themed environments to both platforms.

The collaboration features immersive environments inspired by Coach's Floral and Summer Worlds. Fashion Klossette players can explore a charming daisy-filled design space, while Fashion Famous 2 players will discover a stylish New York subway-inspired stage set amidst vibrant pink fields.

Players can acquire a range of in-game Coach items. These include free items and purchasable pieces from Coach's 2024 Spring Collection, all usable within the familiar fashion show gameplay of both experiences.

[Image: Screenshot of Summer World in Fashion Famous 2] [Image: Screenshot of Floral World in Fashion Klossette]

This collaboration highlights Roblox's growing importance as a promotional platform for diverse brands, from movies and games to high-end fashion. Roblox's influence on Gen Z fashion is significant, with Roblox's own research indicating that 84% of Gen Z players report their avatar's style impacting their real-world fashion choices.

This partnership underscores Roblox's expanding role in marketing and brand promotion. For those less interested in Roblox, you can explore our list of the best mobile games of 2024 (so far) or check out our list of the year's most anticipated mobile games.