Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. Lovato's involvement will extend beyond simple endorsements; she'll appear in a range of popular mobile games.

This isn't PlanetPlay's first foray into eco-conscious gaming collaborations. Previous campaigns have featured celebrities like David Hasselhoff and J Balvin, bringing star power to mobile gaming while promoting environmental awareness.

Lovato-themed avatars will be available in several titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, with all proceeds benefiting environmental projects. This broad reach distinguishes MGTM from similar celebrity-driven campaigns, suggesting a potentially significant impact on environmental initiatives.

The collaboration offers a triple win: it supports environmental causes, provides fans with a unique opportunity to engage with Lovato within their favorite games, and offers game developers increased visibility.

For a comprehensive list of top mobile games in 2024, including those featuring these high-profile partnerships, check out our best mobile games list.