Flexion and EA have partnered to bring EA's mobile game catalog to alternative app stores, expanding accessibility beyond Google Play and the iOS App Store. This signifies a significant shift in how major publishers view the potential of app stores outside Apple and Google's dominance.

The rise of alternative app stores has been a major development this year, particularly since Apple was compelled to open its ecosystem to them in regions like the EU. Flexion, having previously brought Candy Crush Solitaire to these alternative stores, is now collaborating with EA to expand their mobile game offerings even further.

Until now, the iOS App Store and Google Play have been the primary avenues for mobile game publishing. However, recent legal challenges forcing Apple and Google to address anti-competitive practices have spurred the growth of alternative app stores. This offers players significant advantages, as many of these platforms are actively incentivizing user acquisition.

The Epic Games Store, with its free game program, serves as a prime example. While Flexion's partners may not offer the same scale of giveaways, they're likely to provide more flexible policies than those previously enforced by Apple and Google.

The long-term implications are significant. EA, a major player in the gaming industry, is demonstrating a willingness to explore alternative distribution channels. This signals a positive trend for smaller developers and publishers.

While the specific games included in this initiative remain unannounced, titles like *Diablo Immortal* and other Candy Crush games are strong possibilities.