Analyst Matthew Ball's controversial assertion that a $100 price point for AAA games could revitalize the industry sparked a debate, prompting a survey to gauge player willingness to pay this much for a base edition of Grand Theft Auto VI. The results were surprising: over one-third of nearly 7,000 respondents indicated they would pay $100 for the entry-level version, despite the industry trend towards more expensive, expanded editions.

Ball's statement, which previously went viral, suggested that Rockstar and Take-Two Interactive could set a precedent for other publishers by adopting this pricing model.

Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, bringing the PC version in line with the PS5 and Xbox Series X|S versions. While specifics remain scarce, these updates likely extend beyond mere visual enhancements.

A potential expansion includes bringing the GTA+ subscription service, currently exclusive to PlayStation 5 and Xbox Series X|S consoles, to PC players. Additionally, certain features currently absent from the PC version of Grand Theft Auto Online, such as Hao's premium car modifications allowing for extreme speeds, may finally be introduced. The possibility of this extreme turbo-tuning becoming available on PC is high.