When it comes to showcasing a new vehicle, car manufacturers have a plethora of options at their disposal. From slick advertising campaigns to celebrity endorsements, the choices are vast. However, Hyundai has opted for a unique approach by teaming up once again with the popular mobile game, KartRider Rush+. This collaboration brings the innovative Insteroid concept car into the game as a new kart, designed by the Hyundai Motors Europe Design Center and inspired by the INSTER, an electric SUV from Hyundai.

But the excitement doesn't stop with the Insteroid. Players can also get their hands on the new Glitched Hyundai Aura and an EV Charging Connector, both sporting the vibrant GOGOGOrange color scheme. To sweeten the deal, a special event running until April 28th offers players a chance to win 30 Lucky Star Jewels by using a Boost Shard at least once in-game. These jewels can be exchanged for various items through the Starlight Treasure Hunt, adding an extra layer of excitement to the collaboration.

It's worth noting that the Insteroid isn't just a digital kart; it's also a real-world concept car. While it may not be hitting production lines anytime soon, its presence in KartRider Rush+ serves as a powerful promotional tool for Hyundai. In my opinion, the Insteroid's sleek design outshines even the Cybertruck's appearance in Fortnite.

If this collaboration doesn't pique your interest in KartRider Rush+, you might want to explore other new mobile games. Check out our list of the top five new mobile games to try this week and discover what else has been launched in the last seven days.