Perfect World Names New CEO Amidst Management Shakeup

Dec 11,24

Perfect World, the Chinese gaming giant behind popular titles like Persona 5: The Phantom X and One Punch Man: World, is undergoing significant leadership changes. Following substantial layoffs affecting over a thousand employees and underwhelming financial results, CEO Xiao Hong and co-CEO Lu Xiaoyin have resigned, according to a report by Game Gyroscope on the Chinese WeChat platform. However, reports suggest they will remain on the board of directors.

Gu Liming, a long-serving senior vice president, assumes the CEO role. This transition signals a strategic shift for Perfect World, aiming for a company-wide reset and a renewed direction. The new leadership's strategic approach will be closely watched.

Perfect World Faces Headwinds

The company's recent restructuring, including widespread layoffs, represents a major setback. Revenue from existing games has declined, with even the anticipated success of One Punch Man: World falling short of expectations during international beta testing. The game has remained stagnant since April, with no updates on the App Store or Google Play.

Perfect World anticipates substantial financial losses in the first half of 2024, projecting a net loss of 160-200 million yuan compared to a profit of 379 million yuan in the previous year. The gaming division will bear the brunt of this loss, with a projected net loss of 140-180 million yuan. Further compounding the situation, the middle office team has been drastically reduced.

Despite the challenges, hope remains. The upcoming update for Tower of Fantasy, Hotta Studio's open-world gacha RPG, is expected to boost revenue. Version 4.2, launching August 6th, 2024, could provide much-needed financial relief.

The anticipation surrounding Perfect World's new game, Neverness to Everness, is also promising. While not launching until at least 2025, the game has already garnered nearly three million pre-registrations globally within a week, indicating strong player interest.

The success of Perfect World's turnaround hinges on its new management team's ability to navigate these challenges. The coming months will be crucial as they implement key initiatives, streamline operations, and strive to restore financial stability. For more gaming news, see our report on Wang Yue, the open-world ARPG nearing its testing phase.

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