Pokémon Go Reveals São Paulo In-Person Event at Gamescom
Niantic announced exciting news for Brazilian Pokémon Go players at gamescom latam 2024: a major São Paulo event in December! While specifics remain under wraps, the event promises a city-wide takeover. The announcement came from Alan Madujano (Head of LATAM Operations), Eric Araki (Brazil Country Manager), and Leonardo Willie (Emerging Markets Community Manager), highlighting the game's immense popularity in Brazil.
Collaborating with São Paulo's Civil House and shopping centers, Niantic aims to deliver a fun and safe experience. Further enhancements include a nationwide expansion of PokéStops and Gyms, facilitated by partnerships with Brazilian city governments. This commitment underscores Niantic's dedication to enhancing the Pokémon Go experience across the country.
The success of Pokémon Go in Brazil is evident, particularly following a price reduction of in-game items which led to a revenue surge. This success is further highlighted by the creation of a locally-produced film celebrating the game's impact.
The announcement builds on Pokémon Go's already strong presence in Brazil, promising an exciting end to 2024 for Brazilian players. The game remains available for free download on the App Store and Google Play.
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