Royal Kingdom Unveils Ad Campaign with LeBron James, Kevin Hart, and Top Stars
By now, if you've spent any time on YouTube, you've likely encountered advertisements for Dream Games' Royal Match. King Robert's endless escapades and near-death experiences have significantly boosted this match-three game's popularity. Now, its successor, Royal Kingdom, is taking a fresh approach with a star-studded celebrity advertising campaign.
While celebrity endorsements are not new, Dream Games is targeting a broad audience with their latest ads. From LeBron James showcasing his love for reading as a cover for playing Royal Kingdom, to Kevin Hart humorously enlisting an acting school to take over his roles so he can enjoy more game time, the campaign is both diverse and engaging.
Royal Kingdom follows in the footsteps of Royal Match, which was a massive hit for Dream Games. The goal is clear: to attract players beyond the traditional match-three gaming community.
While Dream Games may not yet rival giants like King and their blockbuster Candy Crush, they have been making significant strides in the mobile gaming sector for several years. Unlike other celebrity collaborations, such as Supercell's Clashamania with WWE, which focused on a specific niche, Dream Games is aiming to appeal to a much broader audience.
From a business perspective, both Royal Kingdom and Royal Match are major successes in Türkiye. Beyond business, the games' WiFi-free gameplay and other features have resonated well with players globally.
If Royal Kingdom doesn't challenge you enough, don't worry. We've put together a curated list of the top 25 best puzzle games on iOS and Android, ensuring there's something to test your skills, no matter your experience level.
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