Thunderbolts* Nears $280M as Avengers Campaign Heats Up

Dec 12,25

Thunderbolts* has demonstrated impressive box office stamina for an MCU film, now crossing $272.2 million worldwide.

The Florence Pugh-led action feature secured $33.1 million domestically and $34 million internationally during its second weekend, maintaining its #1 position. The film's -44% drop surpasses holds from Guardians of the Galaxy Vol. 2 (-52%), Captain America: Brave New World (-54%), and Ant-Man and the Wasp: Quantumania (-54%). Current estimated totals stand at $128.5 million domestic and $143.7 million international.

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Marvel's promotional strategy for Thunderbolts* intensified recently, even rebranding the film as New Avengers in marketing materials. The studio creatively extended the on-screen conflict between Sam Wilson's Avengers and this new supergroup into real-world promotion. This push aims to sustain interest leading into July's Phase 6 launch with The Fantastic Four: First Steps.

Variety reports Disney invested $180 million in production and $100 million in marketing for Thunderbolts*. The film now needs consistent global performance to achieve theatrical profitability.

Disney CEO Bob Iger recently praised Thunderbolts* as "the first and best example" of Marvel's renewed focus on quality over quantity in their film output.

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Thunderbolts* debuted with a solid $76 million domestic opening - outperforming underperformers Eternals ($71M) and Ant-Man and the Wasp ($75M), though below typical MCU standards. The film has resonated with viewers and critics alike, earning a 7/10 from IGN's review which praised its compelling character development.

Positive audience reception could help Thunderbolts* avoid the steep declines seen by recent Marvel films like Captain America: Brave New World. The MCU has faced challenges recently, with only exceptions like the billion-dollar success of Deadpool & Wolverine breaking the trend.

Marvel Cinematic Universe: Upcoming Releases

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The MCU slate includes major 2026 releases with Avengers: Doomsday (May 1) and Spider-Man: Brand New Day (July 31), followed by Avengers: Secret Wars on May 7, 2027.

In other box office news, Sinners has reached $283.3 million globally, while A Minecraft Movie continues its strong run with $909.6 million after six weekends.

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