If you're a millennial or even older, you likely have fond memories of Mattel's iconic toys, from tabletop games to action figures. Now, Mattel is bringing that nostalgia to mobile with their latest game, Mattel Match: Toybox Unlocked. This match-three puzzle game promises an exciting adventure through a toybox filled with beloved brands like Barbie, Hot Wheels, Uno, and Masters of the Universe.

Mattel Match: Toybox Unlocked invites players to pair up trios of toys and progress through a unique toybox adventure. As you advance, you'll unlock new items, each evoking a wave of nostalgia that's sure to resonate with older players. The power of nostalgia can't be underestimated, and this game aims to leverage it fully.

Put your toys awayDeveloped in collaboration with Uken, Mattel Match: Toybox Unlocked is currently in soft launch in the Philippines and Canada. A wider release is planned throughout 2025, culminating in a full global launch by the end of the year.

While Mattel's brands might not be as dominant in today's market as they once were, they still include heavy-hitters like Barbie. Uken's reputation as a storied developer ensures a robust feature set, though the game's reliance on nostalgia might limit its appeal to those already familiar with Mattel's legacy.

The puzzle game genre is fiercely competitive, with numerous top-rated titles available on both iOS and Android. Mattel Match: Toybox Unlocked will need to stand out to capture the attention of puzzle enthusiasts amidst this crowded field.