WoW Subscription Price Hike in One Region
World of Warcraft Price Hikes for Australian and New Zealand Players
Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects recurring subscriptions, WoW Tokens, and other services.
Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first price alteration for WoW; Blizzard has historically adjusted prices in various regions to reflect economic shifts. However, the US monthly subscription price has remained unchanged at $14.99 since 2004.
The price increases for Australia and New Zealand will be as follows:
New World of Warcraft Service Prices (AUD & NZD, Effective February 7th)
| Service | Australian Dollar (AUD) | New Zealand Dollar (NZD) |
|---|---|---|
| 12-Month Recurring Subscription | $249.00 | $280.68 |
| 6-Month Recurring Subscription | $124.50 | $140.34 |
| 3-Month Recurring Subscription | $67.05 | $75.57 |
| 1-Month Recurring Subscription | $23.95 | $26.99 |
| WoW Token | $32.00 | $36.00 |
| Blizzard Balance (WoW Token) | $24.00 | $27.00 |
| Name Change | $16.00 | $18.00 |
| Race Change | $40.00 | $45.00 |
| Character Transfer | $40.00 | $45.00 |
| Faction Change | $48.00 | $54.00 |
| Pets | $16.00 | $18.00 |
| Mounts | $40.00 | $45.00 |
| Guild Transfer & Faction Change | $56.00 | $63.00 |
| Guild Name Change | $32.00 | $36.00 |
| Character Boost | $96.00 | $108.00 |
While the current USD to AUD exchange rate might suggest a minor USD discount, the fluctuating exchange rates prompted criticism from some players. Others argue the changes align Australian and New Zealand prices more closely with US dollar equivalents in the short term. Blizzard maintains the decision wasn't taken lightly and acknowledges the impact on players. The long-term consequences of this price adjustment remain to be seen.
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