Xbox and Halo Gear Up for 25th Anniversary Celebrations

With the 25th anniversary of the first Halo game and the Xbox console fast approaching, Xbox has confirmed major celebratory plans are underway. This was revealed during a recent interview where the company also discussed its expanding business strategy, particularly in licensing and merchandising.

Xbox's Focus on Licensing and Merchandising

Xbox announced extensive celebrations planned for the Halo franchise, now developed by 343 Industries. In an interview with License Global Magazine, John Friend, Xbox's head of consumer products, highlighted the company's success with its IPs and its increasing focus on licensing and merchandising. This mirrors a broader trend for Xbox and Microsoft, expanding franchises like Fallout and Minecraft into TV and film.

Friend confirmed that Xbox is actively developing plans for the 25th anniversary of both Halo and the Xbox console, alongside other franchise milestones. He emphasized the importance of celebrating the rich history and active communities surrounding these franchises. While specifics remain undisclosed, the anticipation is high.

Halo's Impact and Future Media

Halo's 25th anniversary falls in 2026. The franchise has generated over $6 billion since Halo: Combat Evolved launched in 2001, marking a significant milestone for Xbox as its launch title. Beyond financial success, Halo has expanded into novels, comics, and films, most notably the critically acclaimed Paramount+ TV series.

Friend stressed a strategic approach to franchise celebrations, ensuring plans are additive to the fan experience and build upon existing fandom. He highlighted the breadth of Xbox's portfolio and the need for a thoughtful, community-focused strategy.

Halo 3: ODST's 15th Anniversary

To mark the occasion, Halo 3: ODST recently celebrated its 15th anniversary with a commemorative 100-second YouTube video. The video reflects on the game's impact and legacy, reminding fans of their first experiences as the Rookie.

Halo 3: ODST is available on PC as part of Halo: The Master Chief Collection, which also includes Halo: Combat Evolved Anniversary, Halo 2: Anniversary, Halo 3, Halo: Reach, and Halo 4.