• Match three identical Sanrio items to clear the board
• Plenty of Hello Kitty and Friends characters to discover
• Available for pre-registration now

If you're like me and adore everything Sanrio but also share my limited budget for real-life merchandise, Applibot Inc. has the perfect solution. The aptly named Hello Kitty Merch Match lets you collect Sanrio merchandise in virtual form—because everyone needs that Gudetama pouch in their life, even if they already have too many pouches and not enough cash to fill them.

In Hello Kitty Merch Match, you can collect over a thousand different Sanrio-themed items featuring beloved Hello Kitty and Friends characters. Clear the cluttered board by matching three of the same items, from My Melody mugs to Cinnamoroll calculators.

What makes this game so delightful is its charming visual style. With everything dressed in Sanrio's signature aesthetic, it's easy to see why this mobile game is so appealing.

And when it comes to Sanrio characters, even the less mainstream ones are joining the fun. Alongside staples like Pompompurin, Kuromi, Hangyodon, and Bad Badtz-Maru, you'll also spot favorites such as Wish Me Mell and Kirimichan.

Honestly, when there's a slice of salmon in the mix, you know it's going to be a good time.

While you wait for the official release, why not explore some similar options? Check out our list of top match-3 games for Android to keep yourself entertained.

In the meantime, if you're excited to dive into the fun, you can pre-register for Hello Kitty Merch Match on the App Store and Google Play. The game is free to play with optional in-app purchases.

For more details, visit the official website or take a look at the embedded clip above to get a sense of the game's style and atmosphere.