A recent survey by marketing agency GEM Partners reveals the top brands in Japan across seven media platforms. Pokémon claimed the top spot, achieving a remarkable reach score of 65,578 points.

The reach score, a proprietary metric, calculates the daily number of individuals engaging with a brand's content across various platforms including apps, games, music, videos, and manga. The survey involved a monthly sample of 100,000 Japanese residents aged 15-69.

Pokémon's dominance stemmed largely from its App Games category performance, scoring 50,546 points – a substantial 80% of its overall score. This success is attributed to the enduring popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Further contributions came from Home Video (11,619 points) and Video (2,728 points) categories. Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also boosted brand visibility.

The Pokémon Company's 2024 financial report underscores the franchise's impressive growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures solidify Pokémon's position as a leading and rapidly expanding brand within Japan.

The Pokémon franchise encompasses a wide range of media, including video games, animated shows and films, card games, and other merchandise. It's a joint venture of Nintendo, Game Freak, and Creatures, established under The Pokémon Company in 1998 to manage brand operations.