Coperni's Fall/Winter 2025 show was anything but typical. Held in Paris's adidas arena—a venue usually reserved for esports—the event masterfully blended fashion and gaming culture, creating a vibe that felt both retro and futuristic. Instead of the usual front-row celebrities and press, Coperni seated 200 gamers in ergonomic chairs, actively playing Fortnite and other games throughout the presentation.

This bold move transformed the runway into a scene reminiscent of 90s LAN parties, complete with design details that paid homage to gaming's golden age. The fusion wasn't just a backdrop; it infused the entire collection, showcasing a fresh perspective on the intersection of technology and style.

The FW25 collection was brimming with subtle and overt gaming references. Dresses crafted from puffy technical fabrics, inspired by sleeping bags used during marathon gaming sessions, were standouts. Small storage bags attached to tights and sequined dresses echoed Lara Croft's utility holsters from Tomb Raider. The brand's new Tamagotchi bags even made their runway debut, a playful nod to handheld gaming nostalgia.

Gaming-inspired films also played a significant role. Motifs like the dragon tattoo from *The Girl with the Dragon Tattoo* appeared throughout, while the high slit from Alice's dress in the 2002 *Resident Evil* film was reimagined in the opening look. These cinematic references added depth, bridging the gap between digital worlds and real-world fashion.

Coperni has consistently pushed the boundaries of technology and fashion, and this season's womenswear collection is no exception. By centering the narrative around gaming—a traditionally male-dominated space—the brand challenges stereotypes and promotes inclusivity.

Beyond the clothes, the show was a masterclass in viral marketing. Hours after the show, videos of the gamer-filled runway flooded social media, solidifying Coperni's reputation for unforgettable spectacles.

This isn't Coperni's first foray into unconventional fashion week experiences. Last season, they closed Paris Fashion Week with a fairytale-like show at Disneyland Paris. Previous years have seen innovations like spray-on dresses, robot dogs, and glass handbags. Each presentation redefines the fashion show, proving Coperni is more than a label—it's a cultural phenomenon.

With its FW25 collection, Coperni again captivated online and offline audiences. In a time of uncertainty for traditional runway shows, the brand continues to reinvent the format, blending creativity, technology, and storytelling into an experience that resonates far beyond the fashion industry. The social media buzz surrounding the gamer-infused runway proves Coperni remains a trailblazer in modern fashion.